Ms. Viktoria Altman, owner and founder of legal marketing agency BSP Legal Marketing (, releases a new article on her website discussing the risk of using ChatGPT for lawyer-related content. Ms. Altman mentions that having a well-designed website is very important for an attorney to attract new clients. SEO can be a powerful tool to optimize a lawyer’s website and build a solid online presence.

In the article found on the website of the legal marketing agency, Ms. Altman further explains that ChatGPT is a tool that uses artificial intelligence (AI) to generate human-like text. ChatGPT is a natural language processing (NLP) tool that works by identifying patterns and relationships between words and phrases and then generating a new text related to the inputs.

legal marketing agency

“While ChatGPT can be useful for tasks such as generating content for chatbots or writing summaries for social media, it has limitations. It is critical that you do not use raw ChatGPT content on your website. When I say ‘raw content’ I’m describing content straight out of the tool - without major edits and rewrites,” the legal marketing firm owner says in the article.

One of the reasons why Ms. Altman does not recommend using ChatGPT in creating content for lawyer websites is the risk of getting penalized by Google. The guidelines for website content Google has is very strict, and the use of AI-generated content is considered a violation of these guidelines. If Google detects that the website has AI-generated content, it may penalize the website by removing it from the search index entirely.

Another reason why Ms. Altman does not recommend using ChatGPT for creating lawyer-related content is that it can compromise the quality of the content. Generating legal content requires extensive research and analysis to ensure that it is accurate and up-to-date. ChatGPT, on the other hand, relies on a limited database of information and cannot account for changes in the law or specific circumstances. This means that it is likely to produce content that is out of date or based on incomplete or incorrect information.

The legal marketing expert further adds, “While ChatGPT is useful in a variety of ways, it would be a mistake to take the shortcut and simply copy and paste the text it gives you into your website. But shortcuts rarely pay off in life - or in business. We don’t take shortcuts in my practice. We will do the things we need to do to win your business and deliver real results - today and tomorrow.”

BSP Legal Marketing has a team of professionals who may be able to help a client boost their law firm’s online presence. It is crucial to seek the help of an experienced legal marketing firm when it comes to dealing with online marketing.

About BSP Legal Marketing

BSP Legal Marketing is a full-service internet marketing company devoted to serving top law firms in the country. They know, understand, and love legal SEO. And more importantly, their results speak for themselves. For a case study or to speak with a marketing professional, contact them today at (929) 202-2244.

BSP Legal Marketing | Law Firm Web Design

155 Water St #1a, Brooklyn, NY 11201, United States

(929) 202-2244


For more information about BSP Firm, contact the company here:

BSP Firm
Viktoria Altman
BSP Firm
155 Water St #1a, Brooklyn, NY 11201, United States


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